Ali on the Boulevard is where artistry, style, and South Bend spirit come together. Founded by local designer Allison “Ali” Oesch Patel, this boutique began as a humble 8×8 booth at the South Bend Farmer’s Market and has blossomed into a beloved storefront in the heart of the city’s art district.

Ali has been crafting one-of-a-kind, contemporary jewelry for over two decades—each piece a reflection of her passion for design and her commitment to helping customers feel effortlessly stylish. Her original collections feature pearls, gemstones, metals, and crystals—ranging from elegant and understated to bold and fashion-forward.

Inside the shop, you’ll find more than just jewelry. Ali on the Boulevard also offers apparel, accessories, and exclusive experiences like VIP parties, permanent jewelry appointments, and even private house parties for those looking to add a little sparkle to their celebrations.

Whether you’re shopping for everyday favorites or a statement piece for a special occasion, Ali’s ever-evolving collection is designed to inspire. Stop by, explore, and see why locals have fallen in love with her one-of-a-kind creations.